GOODWILL TRADING CO., INC.
GOODWILL BOOKSTORE

www.goodwillbookstore.com

CORPORATE PROFILE

Goodwill Trading Co., Inc., better known as Goodwill Bookstore, is a 100% Filipino-owned Company that is engaged in the retail, wholesale, import, export, printing and publishing of local and foreign books, magazines, stationery, novelties, greeting cards, and school / office supplies.

Since its humble beginnings in 1938, Goodwill Bookstore has prospered to become one of the country’s biggest bookstores. Now with five branches in Metro Manila and four provincial branches, it serves Filipino readers by offering the widest array of books and other quality reading materials from big foreign publishers and from local publishers as well. It remains the top choice for hard-to-find books, textbooks and reference books. It leads especially in the field of medical literature. Goodwill Bookstore also caters to the requirements of some 3,000 establishments all over the country – from universities, libraries, department stores, supermarkets, and even other bookstores.

Aside from its successful retailing and wholesaling ventures, equally notable is Goodwill Bookstore’s involvement in publishing and distribution of both foreign and local-authored titles for the past three decades. Now, with the government’s export incentive program of targeting foreign markets, Goodwill’s expansion in the sphere of international publishing is in the offing. In collaboration with Goodwill-affiliated companies like JMC Press, EDCA Publishing and Distributing Corporation and KATHA Publishing Company, Goodwill has now penetrated the international market by exporting locally-authored books and trade reference materials.

To keep up with the cyber-times, Goodwill Bookstore has gone online – with a virtual bookstore that is open 24/7 on the World Wide Web. Here, the growing number of Filipinos can log on to www.goodwillbookstore.com where they can browse through book lists, shop for the latest books or place for orders for upcoming titles.

But Goodwill Bookstore is more than just a bookstore. It strives to move ahead in expanding its service to its clients. It manages to maintain the cherished core values of keeping customers satisfied and treating its employees like family even as it breaks out of the mold of tradition.

The family truly remains the primary concern of Goodwill Bookstore. It lends a hand to modern Filipino families by opening a modern day-care center in its main store at the Glorietta 3 in Ayala Center, Makati City. The Children’s Activity Center (CAC) also offers tutorial services, taekwondo lessons, art lessons and other learning activities in alliance with Sacred Heart School. SHS-CAC Goodwill also has a studio where children’s ballet and basic flamenco techniques for adults are offered through Goodwill’s tie up with Steps Dance Studio.

For all these efforts, Goodwill Bookstore takes pride in having been a recipient of numerous awards in its field like the New Millennium Excellence Award for Outstanding Bookstore Chain from the Consumer’s Council, the Parangal ng Bayan Award in 1999, and the Outstanding Bookstore Award from the Consumers Union of the Philippines during the 12th and 13th Annual Consumers’ Awards, to mention a few. Through its flagship store in Glorietta in Ayala Center – Makati, Goodwill Bookstore has also garnered numerous awards in various categories in the Marketing Excellence Awards of the Ayala Center Merchant Rewards Program as well as special citations as Ayala Center’s Marketing Partner for its continued support to all Ayala Center’s major and specialty events, joint advertising and loyalty building programs, specifically as an Ayala Center Discount Plus Card Partner.

Indeed, more than six decades had passed since the company’s late patriarch, Manuel Cancio, put up his first bookstore with his wife, Juana Tan-Cancio. Now under the dynamic leadership of his daughter, Ma. Teresa Cancio-Suplico, Goodwill Bookstore looks forward to continue providing efficient service to its customers and to nurture Filipino minds with higher reading and with the best of books.

GOODWILL CORPORATE CENTER
4/F Goodwill Building
393 Sen. Gil J. Puyat Avenue
Makati City 1200 Philippines
(632) 895-8684 fax (632) 895-7854
gbs@goodwillbookstore.net